How Lorry Stickers Can Increase Sales by Up to 45%
- Amar Zakwan
- 5 days ago
- 3 min read
Index
Introduction
Lorry stickers can increase your sales by up to 45% when used effectively.
In today's competitive market, standing out is crucial. One of the most underrated but powerful tools for brand visibility is lorry sticker advertising. This mobile marketing tactic offers a low-cost, high-impact way to reach thousands of potential customers every day.
What Are Lorry Stickers?
Lorry stickers are vinyl graphics or decals applied to commercial trucks and lorries. These can range from small logos to full vehicle wraps, turning any lorry into a moving advertisement.
Types of Lorry Stickers:
Partial Wraps – Cover part of the vehicle
Full Wraps – Cover the entire vehicle
Cut Vinyl Decals – Individual letters or graphics
Magnetic Signs – Removable promotional signage
How Lorry Stickers Work as Mobile Billboards
Unlike static billboards, lorry stickers travel wherever the vehicle goes. Whether stuck in traffic or parked at a delivery point, they constantly expose your brand to pedestrians and motorists.
Why They're Effective:
Reach wider audiences across cities
Build brand recognition with repetition
Target specific demographics based on routes
Top Benefits of Using Lorry Stickers
1. High Visibility
Your lorry is on the road for hours daily. That's thousands of impressions with minimal effort.
2. Cost-Effective Advertising
Compared to digital or print ads, lorry stickers have a one-time cost with long-term benefits.
3. Enhance Brand Trust
Professionally designed lorry wraps make your business appear more established and trustworthy.
4. Local Market Targeting
Your vehicles naturally serve the areas you want to reach. Why not advertise there too?
Tips for Designing Effective Lorry Stickers
1. Keep It Simple
Use bold fonts, high-contrast colors, and minimal text.
2. Include Essential Info
Must-have elements:
Brand name/logo
Contact number or website
Tagline or service highlights
3. Use High-Quality Graphics
Low-res images make your brand look unprofessional.
4. Reflect Your Brand Identity
Your design should align with your overall marketing aesthetic.
Cost vs ROI: Why It’s Worth It
Installing lorry stickers typically costs between RM1,500 and RM5,000, depending on size and complexity. However, the return on investment can be substantial:
Exposure: Up to 30,000 views per day per vehicle
Conversion Boost: Brands report sales increases up to 45%
Longevity: Wraps can last 3–5 years
Did You Know?
Lorry advertising is 3 times more effective than traditional billboard ads, especially in urban areas like Kuala Lumpur and Johor Bahru. Studies show that 91% of people notice vehicle graphics, and 75% form an impression based on them.
Conclusion
If you're not using lorry stickers, you're missing out on a powerful marketing opportunity.
With their high visibility, affordability, and effectiveness, lorry stickers are a smart investment for any Malaysian business looking to expand brand awareness and increase sales.
FAQs
1. How long do lorry stickers last?
High-quality wraps can last between 3 to 5 years depending on maintenance and exposure.
2. Are lorry stickers legal in Malaysia?
Yes, but designs must comply with JPJ regulations and not obstruct important vehicle features.
3. Can I remove or change lorry stickers later?
Yes, professional removal services are available, and new stickers can be applied.
4. How much do lorry stickers cost in Malaysia?
Prices range from RM1,500 to RM5,000, based on design complexity and size.
5. Do lorry stickers damage the paint?
No, when properly installed and removed, they can protect the paint from UV and scratches.
🚚 Boost Your Brand with Custom Lorry Stickers!
Want to turn your lorry into a sales-driving machine? 🎯 Let our expert designers create a custom wrap that speaks for your brand everywhere it goes. 🌟 Click here to get started!
Comments